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It's exciting to run a business, but if your brain is running the wrong software, it's not going to turn out well!

You're a SMART consumer, but you might have a few questions when it comes to running the show yourself.

If you're reading this, we want to thank you for considering this program!

There's a lot to learn when starting a new hobby, activity, or business. That's one of the most fun (and frustrating!) things about trying something new. The hardest part is knowing what to pay attention to. With the right mindset, you know what to look for and how to find it.

That's why we developed this program. The topics covered here apply all across your business. Approaching things from the correct direction will give you confidence to succeed and the knowledge to build a great business.

A few questions we had when we started our business several years ago were:

What's the point? 

What are we going to build? How do we price it? 

Where do we find people to buy it? 

What do we do with the money once we make a sale? 

Do I need to worry about taxes?

We address all of these concerns (and more) in this program. We hone your perspective so that these questions don't deter you, and you know where to look for the answers.

We quit our full-time jobs with healthcare and retirement benefits because we realized that with the right business mindset, we could do WAY better than what our employer was offering us in a career. We trust this mindset completely and want to share it with you.

You'll hear stories and experiences from us firsthand. We learned the hard way so you can get a head start!

"Only a fool learns from his own mistakes. The wise man learns from the mistakes of others."

 - Otto von Bismarck

We know you'll get a lot out of this program - we're so confident that we offer a 100% money-back guarantee. The only risk you should worry about is starting a business without learning from our mistakes!

- Jennie and Davis

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Course Curriculum

  • 01


    • Overview

    • Welcome!

  • 02

    Why Do You Want A Business?

    • Get Excited!

    • How to Set a Good Goal

    • Intentional Goal Setting

    • Your Goal...

    • Making Customers Happy

    • It's About Them!

  • 03

    So What Are You Going to Sell?

    • Determining Your Products

    • What Products You Will Make

  • 04

    How Will You Sell It?

    • Pricing and Payments

    • Pricing Structure

    • Three Ways to Find Clients

    • What Do I Need to Change?

  • 05

    Mindset Changes to Make

    • Here's The Fun Part

    • Personal Finance Rules Don't Apply to Businesses

    • But What About...

    • ...Taxes and Stuff?!

    • Think Fifteen Steps Ahead

    • Constant Growth

    • Why Steady Businesses Die

    • Don't Do This Alone

    • Check Out The Stud Stack!

    • Books We Recommend

    • Links to Books We Recommend

  • 06

    Help Us Out?

    • Just One Favor

    • Program Feedback

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